Notes from the road.
Where I come from, what I carry, and a few lessons from the work, written down before I forget them.
06 notes
familyfeatured

Off the Clock · Roots4 min
What family built in me.Mar 22
I come from sacrifice, from survival, from people who made a way before they had one.
mate

Off the Clock · Family3 min
Mate and memory.Apr 5
My grandmother is from Argentina, and a way of remembering her lives in every cup.
soccer

Off the Clock · Soccer3 min
What soccer remembers.Mar 27
He taught me the game before I knew it would become one of the ways I remembered him.
rhode

Notes · On the Clock3 min
Why rhode stands out.Mar 16
Some brands sell products. The best ones sell a world people can see themselves in.
skims

Notes · On the Clock3 min
What Kim built with SKIMS.Mar 9
A great businesswoman does not just follow culture. She knows how to shape it.
retentionnew
Notes · On the Clock4 min
A note on retention.Apr 14
Sometimes the data lies. Sometimes you just changed the ruler.
Signals: what I'm tuned into
Podcasts
Perpetual TrafficRalph Burns & Lauren Petrullo Uncensored CMOJon Evans The Marketing MillennialsDaniel Murray Ads I wish I made
Marketing Brew
The fastest read of my morning.
Up lateJulian Shapiro-Barnum's new late-night show turns brand sponsorships into the punchline. Wait, already?!Disney's sold out its 2027 Super Bowl ad inventory early: 58 brands, 34 categories. Back downPepsiCo, General Mills & Dime Beauty are cutting prices after years of hikes.