Marketer by trade.

a Rhode × ALO concept.

Inspired by sun-warmed mornings, poolside afternoons, and the hot girl walks in between.

I designed Buttery Body SPF as the hero: a broad-spectrum SPF 30 body lotion with the same glazed finish as rhode's Glazing Milk. Prestige body sunscreen is still a wide-open category. No one has made SPF feel like something you'd reach for first. This does.

Programmatic UA, scaled.

Led mobile user acquisition strategy for a portfolio of gaming and lifestyle apps, turning programmatic spend into measurable installs and retained users.

Some accounts:

Streaming as a brand channel.

Building a creator presence across Twitch and TikTok. Community-first content, partnership work, and turning a side passion into a real audience.

Record-breaking career fair, from scratch.

As VP of Special Events, led a 20-member planning committee and built a 30/60/90 marketing plan for SDSU's career fair, then executed it. The result: the largest turnout the event had ever seen.